Expert articles for advertisers and publishers looking to maximize performance in insurance, legal, finance, and home services.
Pay-per-call advertising delivers the highest ROI of any performance marketing channel — but only if you know how to set up campaigns correctly. This comprehensive guide covers everything from campaign setup to optimizing close rates.
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Budget setting is the single biggest mistake new pay-per-call advertisers make. Here's exactly how to calculate your ideal starting budget.
Not all traffic is equal in pay-per-call. These five sources consistently produce the longest calls and highest close rates for insurance offers.
Personal injury and mass tort calls can pay up to $300 per connection. Here's why legal is the highest-value vertical and how to enter it.
The FCC has tightened TCPA rules significantly. Here's what changed in 2025 and how to keep your campaigns fully compliant.
Open enrollment is the highest-volume period for health insurance calls. Here's how advertisers and publishers can prepare to capitalize.
A real case study of how one affiliate publisher 10x'd their weekly earnings by switching from lead gen to pay-per-call in 90 days.